Swann, Patricia. <br/><br/>
Cases in public relations management :  the rise of social media a nd activism / 
Patricia Swann. 
 - Second edition. 
 - xii, 592 pages :  illustrations ;  25 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780415517706 (hbk) 9780415517713 (pbk.) 
<br/><br/><label>LCCN: </label>2014-415009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Management-- Case studies.
<br/><br/><label>Dewey Class. No.: </label>659.2