Gillan, Jennifer. <br/><br/>
Television and new media :  must-click TV / 
Jennifer Gillan. 
 - New York :  Routledge,  2011. 
 - 313 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [290]-301) and index. 
<br/><br/>Introduction : it's network tv -- Fan tracking, targeting, and inter action from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion. 
<br/><br/><label>ISBN: </label>9780415802376 (hardback : alk. paper) 0415802377 (hardback : alk. paper) 9780415802383 (pbk. : alk. paper) 0415802385 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2010-001331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--United States.<br/>Television programs--Rating.--United States<br/>Television broadcasting--Technological innovations--United State s.<br/>Convergence (Telecommunication)<br/>Television viewers--United States.
<br/><br/><label>Dewey Class. No.: </label>791.45/750973