TY  - BOOK
AU  - Prahalad, C. K.
TI  -  The fortune at the bottom of the pyramid
SN  - 0131877291
U1  - 658.16 22
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - International business enterprises
KW  - Social aspects
KW  - Developing c ountries
KW  - Non-governmental organizations
KW  - Developing countries
KW  - Poor
KW  - Economic assistance
KW  - Globalization
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -