TY  - BOOK
AU  - Gummesson, Evert,
TI  -  Total relationship marketing
SN  - 9780750686334 (pbk.)
U1  - 658.8 22
PY  - 2008///
CY  - London
PB  - Routledge
KW  - Relationship marketing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -