Management and creativity : from creative industries to creative management - Bilton, Chris (Malden, MA : Blackwell Pub., 2007)
Defining creativity -- From individuals to processes : creative team s and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through rel ease and control : the myth of the self-motivated creative worker -- Se eing the pattern : strategy, leadership and adhocracy -- Business devel opment and organisational change -- From creative marketing to creative consumption -- The politics of creativity.
Includes bibliographical references (p. [176]-185) and index.
Keywords: Management; Creative ability in business