Bilton, Chris.

Management and creativity : from creative industries to creative management / by Chris Bilton. - Malden, MA : Blackwell Pub., 2007. - xxiii, 190 p. ; 25 cm.

Includes bibliographical references (p. [176]-185) and index.

Defining creativity -- From individuals to processes : creative team s and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through rel ease and control : the myth of the self-motivated creative worker -- Se eing the pattern : strategy, leadership and adhocracy -- Business devel opment and organisational change -- From creative marketing to creative consumption -- The politics of creativity.

9781405119955 (hardback : alk. paper) 1405119950 (hardback : alk. paper) 9781405119962 (pbk. : alk. paper) 1405119969 (pbk. : alk. paper)

2006-002731


Management.
Creative ability in business.

658.4/063