TY  - BOOK
AU  - Lee, Nancy,
AU  - Kotler, Philip
TI  -  Social marketing: influencing behaviors for good 
SN  - 9781412981491
U1  - 658.8 23
PY  - 2011///
CY  - Los Angeles
PB  - Sage Publications
KW  - Social marketing
KW  - Behavior modification
N1  - Includes bibliographical references and indexes
ER  -