Newsom, Doug. <br/><br/>
This is PR :  the realities of public relations / 
Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. 
 - 6th ed. 
 - Belmont, CA :  Wadsworth Pub. Co.,  c1996. 
 - xii, 596 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534228909 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>Dewey Class. No.: </label>659.2