Albarran, Alan B. <br/><br/>
The media economy / 
Alan B. Albarran. 
 - New York :  Routledge,  2010. 
 - xi, 202 p. :  ill. ;  23 cm. 
 - Media management and economics series .
<br/><br/>Includes bibliographical references (p. 183-190) and index. 
<br/><br/>Understanding the media economy -- Theories and approaches used to e xamine the media economy -- Key concepts to understand the media econom y -- Evolving markets in the media economy -- Multi-platform media ente rprises -- Technology and the media economy -- Globalization and the me dia economy -- Regulation and the media economy -- Social aspects of th e media economy -- Finance, valuation, and investment in the media econ omy -- Labor and the media economy -- Assessing the future of the media economy. 
<br/><br/><label>ISBN: </label>9780415990455 0415990459 9780415990462 0415990467 
<br/><br/><label>LCCN: </label>2010-011613 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects.
<br/><br/><label>Dewey Class. No.: </label>338.4/730223