Yale, David R. <br/><br/>
The publicity handbook :  the inside scoop from more than 100 jour nalists and PR pros on how to get great publicity coverage : in print, online, and on the air / 
David R. Yale with Andrew J. Carothers. 
 - New ed. 
 - Chicago, Ill. :  NTC Business Books,  c2001. 
 - xvi, 448 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844232424 
<br/><br/><label>LCCN: </label>00-048070 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations-- Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>659