TY  - BOOK
AU  - Shrum, L. J.
TI  -  The psychology of entertainment media: blurring the lines betwee n entertainment and persuasion 
SN  - 0805846417 (h : alk paper)
U1  - 659.1/01/9 21
PY  - 2004///
CY  - Mahwah, NJ
PB  - Lawrence Erlbaum
KW  - Subliminal advertising
KW  - Advertising
KW  - Psychological aspects
KW  - Mass media
KW  - Persuasion (Psychology)
KW  - Manipulative behavior
N1  - Includes bibliographical references and index
ER  -