The psychology of entertainment media :  blurring the lines betwee n entertainment and persuasion / 
edited by L.J. Shrum. 
 - Mahwah, NJ :  Lawrence Erlbaum,  c2004. 
 - xvi, 360 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0805846417 (h : alk paper) 
<br/><br/><label>LCCN: </label>2003-040800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Subliminal advertising.<br/>Advertising--Psychological aspects.<br/>Mass media--Psychological aspects.<br/>Persuasion (Psychology)<br/>Manipulative behavior.
<br/><br/><label>Dewey Class. No.: </label>659.1/01/9