TY  - BOOK
AU  - Bland, Michael.
AU  - Theaker, Alison.
AU  - Wragg, David W.
ED  - Chartered Institute of Public Relations.
TI  -  Effective media relations: how to get results 
SN  - 0749443804
U1  - 791.4502/8 22
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Public relations
KW  - Mass media and business
N1  - "CIPR, Chartered Institute of Public Relations."; Includes bibliographical references (p. 141-142) and index
ER  -