Bland, Michael. <br/><br/>
Effective media relations :  how to get results / 
Michael Bland , Alison Theaker & David Wragg. 
 - 3rd ed. 
 - London :  Kogan Page,  2005. 
 - x, 150 p. ;  24 cm. 
 - PR in practice series .
<br/><br/> "CIPR, Chartered Institute of Public Relations." 
<br/><br/>Includes bibliographical references (p. 141-142) and index. 
<br/><br/><label>ISBN: </label>0749443804 9780749443801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Mass media and business.
<br/><br/><label>Dewey Class. No.: </label>791.4502/8