Bittner, John R.,  1943- <br/><br/>
Mass communication / 
John R. Bittner. 
 - 6th ed. 
 - Boston :  Allyn & Bacon,  c1996. 
 - xxx, 514 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 489-498) and index. 
<br/><br/><label>ISBN: </label>0135607981 
<br/><br/><label>LCCN: </label>95-010813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23