TY  - BOOK
AU  - Mooij, Marieke K. de,
TI  -  Global marketing and advertising: understanding cultural paradox es 
SN  - 9781412970419 (pbk. : acidfree paper)
U1  - 658.802 22
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - Target marketing
KW  -  Cross-cultural studies
KW  - Advertising
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -