TY  - BOOK
AU  - Austin, Erica Weintraub.
AU  - Pinkleton, Bruce E.
TI  -  Strategic public relations management: planning and managing eff ective communication programs 
SN  - 0805853804 (clothbound : alk. paper)
U1  - 659.2 22
PY  - 2006///
CY  - Mahwah, N.J.
PB  - L. Erlbaum Associates, Inc.
KW  - Public relations
KW  - Management
N1  - Includes bibliographical references (p. 389-399) and index
ER  -