Austin, Erica Weintraub. <br/><br/>
Strategic public relations management :  planning and managing eff ective communication programs / 
Erica Weintraub Austin, Bruce E. Pin kleton. 
 - 2nd ed. 
 - Mahwah, N.J. :  L. Erlbaum Associates, Inc.,  2006. 
 - xv, 411 p. :  ill. ;  24 cm. 
 - LEA's communication series. .
<br/><br/>Includes bibliographical references (p. 389-399) and index. 
<br/><br/><label>ISBN: </label>0805853804 (clothbound : alk. paper) 0805853812 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Management.
<br/><br/><label>Dewey Class. No.: </label>659.2