TY  - BOOK
AU  - Baran, Stanley J.
TI  -  Introduction to mass communication: media literacy and culture 
SN  - 0767421906
U1  - 302.23 21
PY  - 2002///
CY  - Boston
PB  - McGraw Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Includes bibliographical references (p. 509-517) and index
ER  -