TY  - BOOK
AU  - Butje, MArk.
TI  -  Product marketing for technology companies
SN  - 0750659947 (pbk.)
U1  - 658.575 22
PY  - 2005///
CY  - Oxford,  Burlington, MA
PB  - Elsevier Butterworth-Heinemann
KW  - New products
KW  - Marketing
KW  - High technology industries
KW  - Information technology
N1  - Includes index
ER  -