Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Michael J. Etzel, Bruce J. Walker. 
 - 10th ed. 
 - New York :  McGraw-Hill,  c1994. 
 - xxviii, 697 p. :  co;. ill., col. maps ;  27 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070610150 (alk. paper) 
<br/><br/><label>LCCN: </label>93-028550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8