Jewler, A. Jerome. <br/><br/>
Creative strategy in advertising / 
A. Jerome Jewler. 
 - 4th ed. 
 - Belmont, Calif. :  Wadsworth,  c1992. 
 - xiii, 418 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 411-412) and index. 
<br/><br/><label>ISBN: </label>0534162908 (acidfree paper) :   
<br/><br/><label>LCCN: </label>91-030997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.
<br/><br/><label>Dewey Class. No.: </label>659.13/2