TY  - BOOK
TI  - Advertising and new media
SN  - 9780415430340 (hardback : alk. paper)
U1  - 659.13/4 22
PY  - 2008///
CY  - New York, NY
PB  - Routledge
KW  - Internet advertising
KW  - Advertising
KW  - Social aspects
KW  - Mass media
KW  - Mass media and business
N1  - Includes bibliographical references (p. [115]-129)  and index
UR  -  http://www.loc.gov/catdir/toc/ecip0718/200 7020168.html
ER  -