Advertising and new media / Christina Spurgeon. - New York, NY : Routledge, 2008. - 135 p. ; 24 cm.

Includes bibliographical references (p. [115]-129) and index.

9780415430340 (hardback : alk. paper) 9780415430357 (pbk. : alk. paper) 9780203935521 (ebook)

2007-020168


Internet advertising.
Advertising.
Advertising--Social aspects.
Mass media.
Mass media and business.

659.13/4