Effectiveness of advertising message on brand performance : the c ase of Uganda Waragi - Namapii, Irene Bunihizi (Kampala, 2011)
Unpublished thesis (MBA) - Makerere University, 2011.
Includes bibliographical references (p. 71-73).
Keywords: Advertising -- Uganda; Alcoholic beverage industry -- Uganda; Branding (Marketing) -- Uganda