Namapii, Irene Bunihizi. <br/><br/>
Effectiveness of advertising message on brand performance :  the c ase of Uganda Waragi / 
by Irene Bunihizi Namapii. 
 - Kampala,  2011. 
 - xii, 77 p. :  ill. ;  30 cm. 
<br/><br/>Unpublished thesis (MBA) - Makerere University, 2011. 
<br/><br/>Includes bibliographical references (p. 71-73). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Uganda.<br/>Alcoholic beverage industry--Uganda.<br/>Branding (Marketing)--Uganda.
<br/><br/><label>Dewey Class. No.: </label>659.1