TY  - BOOK
AU  - East, Robert,
AU  - Wright, Malcolm,
AU  - Vanhuele, Marc.
TI  -  Consumer behaviour: applications in marketing 
SN  - 9781412934305 (cased)
U1  - 658.8/342 22
PY  - 2008///
CY  - Los Angeles
PB  - Sage Publications
KW  - Consumer behavior
N1  - Includes bibliographical references (p. [294]-322 and indexes
ER  -