East, Robert,  1940- <br/><br/>
Consumer behaviour :  applications in marketing / 
by Robert Eas t, Malcolm Wright, and Marc Vanhuele. 
 - Los Angeles :  Sage Publications,  2008. 
 - viii, 334 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [294]-322 and indexes. 
<br/><br/><label>ISBN: </label>9781412934305 (cased) 9781412934312 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8/342