TY  - BOOK
AU  - Smith, P. R.
AU  - Zook, Ze.
TI  -  Marketing communications: offline and online integration, engage ment and analytics 
SN  - 9780749473402
U1  - 658.8/02 23
PY  - 2016///
CY  - London,  Philadelphia
PB  - KoganPage
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -