TY  - BOOK
AU  - Curtin, Tom.
TI  -  Managing green issues
SN  - 023050003X (cloth)
U1  - 658.4/08 22
PY  - 0000///200 7
CY  - Basingstoke [England],  New York
PB  - Palgrave Macmillian
KW  - Environmental management
KW  - Environmental responsibility
KW  - Social responsibility of business
N1  - Includes index;  Corporate reputation in a "green" world -- The rise of environmental consciousness and conscience -- What makes a green issue? -- The envir onmental movement - corporations for a new millennium -- Identifying an d segmenting stakeholders -- Stakeholders within the power pyramid -- T he stakeholder diagnostic -- Launching and managing issues-related proj ects -- Finding third party advocates -- Getting TPAs to act on a proje ct -- Public consultation and communications techniques -- Public consu ltation - getting it right -- Methods of public consultation -- Managin g public meetings -- Dealing with the media -- Establishing and maintai ning environmental credentials -- Conclusion: green can be irrational
ER  -