TY  - BOOK
AU  - Galaige, Joy.
TI  -  A framework for adoption of social CRM by SMEs in developing countri es (a case of Uganda)
U1  - 658.8 
PY  - 2014///
CY  - Kampala
KW  - Customer relations
KW  - Management
KW  - Uganda
KW  - Electronic commerce
KW  - Marketing
KW  - Communication systems
N1  - Thesis (MSc. Information Systems ) - Makerere University, 2014; Includes bibliographical references (p.122-133)
ER  -