TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Marketing: an introduction 
SN  - 9780273713951 (pbk. : alk. paper)
U1  - 658.8 22
PY  - 2005///
CY  - Harlow, England
PB  - Financial Times Prentice Hall
KW  - Marketing
N1  - "Our goal with the first European edition of Marketing: an introduct ion has been to retain the great strengths of the US original"--Preface; Includes bibliographical references and index
ER  -