TY  - BOOK
AU  - Steward, Chris,
TI  -  Managing major accounts: shaping and exploring your firm's intan gible assets 
T2  - McGraw-Hill marketing for professionals series
SN  - 0077090691 (pbk. : alk. paper)
U1  - 658.8/1 20
PY  - 1996///
CY  - London,  New York
PB  - McGraw-Hill Book Company
KW  - Selling
KW  - Key accounts
KW  - Marketing
KW  - Sales management
N1  - Includes index
ER  -