Steward, Chris,  1943- <br/><br/>
Managing major accounts :  shaping and exploring your firm's intan gible assets / 
Chris Steward. 
 - London ;   New York :  McGraw-Hill Book Company,  c1996. 
 - xvii, 277 p. :  ill. ;  23 cm. 
 - McGraw-Hill marketing for professionals series .
 - McGraw-Hill marketing for professionals .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0077090691 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>95-046126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Key accounts.<br/>Marketing--Key accounts.<br/>Sales management.
<br/><br/><label>Dewey Class. No.: </label>658.8/1