TY  - BOOK
AU  - Upshaw, Lynn B.,
TI  -  The masterbrand mandate: the management strategy that unifies co mpanies and multiplies value 
SN  - 047135659X
U1  - 658.8/27 21
PY  - 2000///
CY  - New York
PB  - J. Wiley
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -