Upshaw, Lynn B.,  1947- <br/><br/>
The masterbrand mandate :  the management strategy that unifies co mpanies and multiplies value / 
 Master brand mandate 
Lynn B. Upshaw and Earl L. Taylor. 
 - New York :  J. Wiley,  c2000. 
 - xii, 323 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>047135659X 
<br/><br/><label>LCCN: </label>00-712685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8/27