Venugopal, Pingali, 1958-

Sales and distribution management : an integrative approach / Pingali Venugopal, Professor, Marketing, XLRI, Jamshedpur. - 2nd Edition. - Los Angeles : Sage, 2021. - xxxviii, 347 p. : ill. ; 25 cm.

Revised edition of the author's Sales and distribution management, 2 008.

Includes bibliographical references (R-1-4) and index.

9789353884864

2021-444980


Sales management--Management.--India
Physical distribution of goods--Management.--India
Marketing channels--Management.--India

658.8/1