Internet advertising :  theory and practice / 
edited by David W . Schumann, Esther Thorson. 
 - Rev. ed. 
 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  2006. 
 - x, 516 p. ; 24 cm. 
<br/><br/> Rev. ed. of: Advertising and the World Wide Web. 1999. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0805851097 (cloth : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.
<br/><br/><label>Dewey Class. No.: </label>659.14/4