Berger, Arthur Asa, 1933- Seeing is believing : an introduction to visual communication / Arthur Asa Berger. - 4th ed. - New York : McGraw-Hill Education, 2011. - xvi, 267 p. : ill. ; 23 cm. Includes bibliographical references and index. ISBN: 9780073512020 (alk. paper) Subjects--Topical Terms: Visual communication. Dewey Class. No.: 302.23