TY  - BOOK
AU  - Felton, George,
TI  -  Advertising: concept and copy 
SN  - 0393731596 (pbk.)
U1  - 659.1 22
PY  - 2006///
CY  - New York
PB  - W.W. Norton
KW  - Advertising
N1  - Includes bibliographical references (p. 245-248) and index
ER  -