Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman. 
 - 3rd ed. 
 - New York :  London :  Macmillan Pub. Co. ;  Collier Macmillan,  c1987. 
 - xxiv, 744, [76] p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0023344105 
<br/><br/><label>LCCN: </label>86-021819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8