TY  - BOOK
AU  - Mullins, John W.
AU  - Walker, Orville C.
TI  -  Marketing management: a strategic decision-making approach 
SN  - 9780073381169 (alk. paper)
U1  - 658.8 22
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -