Mullins, John W. <br/><br/>
Marketing management :  a strategic decision-making approach / 
John W. Mullins, Orville C. Walker Jr. 
 - 7th ed. 
 - Boston :  McGraw-Hill Irwin,  c2010. 
 - xxi, 551 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073381169 (alk. paper) 0073381160 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8