Pride, William M. <br/><br/>
Marketing :  concepts and strategies / 
William M. Pride, O.C. F errell. 
 - 15th ed. 
 - Australia :  South-Western,  c2010. 
 - xxxi, 605 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>9780324834260 0324834268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8