Wit, Bob de.

Strategy- process, content, context : an international perspectiv e / Bob de Wit, Ron Meyer. - 4th ed. - Australia : South-Western, 2010. - xxiv, 957 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and index.

978140019023


Strategic planning.
Business planning.
International business enterprises.

658.4/012