TY  - BOOK
AU  - Jhally, Sut.
TI  -  The codes of advertising: fetishism and the political economy of meaning in the consumer society 
SN  - 0312002114 :
U1  - 659.1/042 19
PY  - 1987///
CY  - New York
PB  - St. Martin's Press
KW  - Advertising
KW  - Social aspects
KW  - Symbolism in advertising
KW  - Mass media
N1  - Includes index; Bibliography: p. [206]-221
ER  -