TY  - BOOK
AU  - Brassington, Frances.
AU  - Pettitt, Stephen.
TI  -  Principles of marketing
SN  - 9780273695592
U1  - 658.8 22
PY  - 2006///
CY  - New York
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/toc/fy0715/20060 45653.html
ER  -