TY  - BOOK
AU  - Jewler, A. Jerome.
AU  - Drewniany, Bonnie L.
TI  -  Creative strategy in advertising
SN  - 053455783X
U1  - 659.13/2 21
PY  - 2001///
CY  - Belmont, CA
PB  - Wadsworth
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Includes bibliographical references (p. 295-299) and index
ER  -