TY - BOOK AU - Ndung'u, David Itibi. TI - Marketing capability and the effective U1 - U 330.122 NDU PY - 2002/// CY - Kampala KW - Marketing KW - Management KW - Free enterprise KW - Uganda N1 - Thesis (MBA) - Makerere University, 2002; Includes bibliographical references (p.75-80) ER -