Television and new media : must-click TV - Gillan, Jennifer (New York : Routledge, 2011)
Introduction : it's network tv -- Fan tracking, targeting, and inter action from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
Includes bibliographical references (p. [290]-301) and index.
Keywords: Television programs -- United States; Television programs -- United States -- Rating; Television broadcasting -- Technological innovations -- United State s; Convergence (Telecommunication); Television viewers -- United States